Many companies waste effort on ideas that seem great in theory but:
AFinish ahead of budget
BFlop when taken to market
CFail the safety audit
DFill the storage space
Answer & Solution
Correct answer: B. Flop when taken to market
1. The idea was never tested with buyers.
2. The market gives the verdict.
3. They flop when taken to market.
_Source: OpenStax Entrepreneurship, Chapter 10, Launching the Imperfect Business: Lean Startup._
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