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Which pair of firms is given as using that everywhere-available approach?
ACoca-Cola and Kraft
BCadbury and Kellogg
CColgate and Kodak
DCanon and Konica
Answer & Solution
Correct answer: A. Coca-Cola and Kraft
1. Their goods sit in food and drink aisles worldwide.
2. Availability is the point.
3. They are Coca-Cola and Kraft.
_Source: OpenStax Principles of Marketing, Chapter 17, Distribution: Delivering Customer Value._
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