Big data and analytics are used to provide consumers with which two things?

1. Big data lets firms read what a consumer is searching for across separate activities. 2. A shopper looking for a novel and for a stain remedy can be shown both at once. 3. Analytics therefore provide consumers with the solutions they are looking for. 4. They also surface products that consumers do not yet know they want. 5. Price cuts, warranties and shipping speed are not what analytics themselves deliver. 6. The value of the approach is relevance rather than any change to the offer terms. _Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.10 Trends in Developing Products and Pricing_