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How may services be priced?
AAs standard services or as tailored ones
BAs capital products or as expense items
CAs convenience goods or as unsought ones
DAs primary demand or as brand demand
Answer & Solution
Correct answer: A. As standard services or as tailored ones
1. Pricing a service is more complex than pricing a good.
2. Services may be priced as standard services, such as a set charge for a haircut.
3. Pricing may instead rest on tailored services designed for a specific buyer.
4. The design of a new building by an architect is an example of tailored pricing.
5. Capital and expense items are business product classes rather than pricing bases.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.9 Pricing Strategies and Future Trends_
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