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Database marketing is sometimes given which other name?
AIt is sometimes called mass marketing
BIt is sometimes called test marketing
CIt is sometimes called micromarketing
DIt is sometimes called niche marketing
Answer & Solution
Correct answer: C. It is sometimes called micromarketing
1. Network television once let advertisers get the same message to everyone at the same time.
2. Database marketing gets a customized individual message to everyone at the same time.
3. Because the targeting is that fine, database marketing is sometimes called micromarketing.
4. Mass marketing is the opposite approach and test marketing is a development step.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.10 Trends in Developing Products and Pricing_
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