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One-to-one marketing means creating what?
AA unique marketing mix for every single consumer
BA single price that applies to every consumer alike
CA single advertisement broadcast to every consumer
DA unique product for each country a firm sells in
Answer & Solution
Correct answer: A. A unique marketing mix for every single consumer
1. One-to-one marketing creates a unique marketing mix for every consumer.
2. The key to doing so is a good marketing database.
3. Broadcasting one message to everyone at once is the older mass approach it replaces.
4. A single common price and a country-level product are both far coarser than one-to-one.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.10 Trends in Developing Products and Pricing_
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