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What happens to prices and profits toward the end of the growth phase?
APrices rise and profits fall to their lowest point yet
BPrices rise and profits reach their highest point yet
CPrices fall and profits fall to their lowest point yet
DPrices fall and profits reach their highest point yet
Answer & Solution
Correct answer: D. Prices fall and profits reach their highest point yet
1. Toward the end of the growth phase prices normally begin falling.
2. At the same point profits peak, so the two move in opposite directions.
3. Falling prices come from increased competition and from economies of scale.
4. Most firms have recovered their development costs by then, which lifts profit.
5. Any option showing prices rising contradicts the increased competition of the growth stage.
6. Profits reaching their lowest point describes the introductory stage instead.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.8 The Product Life Cycle_
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