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Which set of features marks the introductory stage of the life cycle?
AFrequent modifications, limited distribution, heavy promotion
BFalling prices, peaking profits, many rivals entering
CSales rising at a decreasing rate, many line extensions
DFalling sales, reduced marketing spend, loyal users kept
Answer & Solution
Correct answer: A. Frequent modifications, limited distribution, heavy promotion
1. A product entering the life cycle faces many obstacles even though competition may be light.
2. The introductory stage features frequent product modifications and limited distribution.
3. It also features heavy promotion, because buyers must first be told the product exists.
4. Peaking profits belong to the end of growth and line extensions to maturity.
5. Falling sales with reduced spending describes decline.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.8 The Product Life Cycle_
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