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What does a product manager do?
ARuns the factory that makes one particular product
BDevelops the full strategy and program for a brand
CSells the product directly to wholesale customers
DAudits the accounts of one product line each year
Answer & Solution
Correct answer: B. Develops the full strategy and program for a brand
1. When a new product enters the market in a large organization it is often placed under a product manager.
2. A product manager develops and implements a complete strategy and marketing program for one product or brand.
3. A company may run several brands of the same type of product, each with its own manager.
4. Each of those brands has different target markets, brand names and attributes.
5. Factory operations, wholesale selling and auditing are separate functions.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.7 Creating Products That Deliver Value_
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