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Why may a product need to be altered before an international rollout?
ABecause brand names cannot be registered outside a country
BBecause test-marketing is not permitted in most countries
CBecause rollout must happen in every market on one day
DBecause it must meet the requirements of target countries
Answer & Solution
Correct answer: D. Because it must meet the requirements of target countries
1. A rollout may extend beyond the home market to other countries.
2. A product sold internationally may have to be altered to meet the requirements of target countries.
3. Electrical products, for instance, may have to run on different electrical currents.
4. Packaging and labelling in a different language may also be required.
5. Brand names can be registered abroad, so the first option is false.
6. Nothing requires a single global launch date, so the third option is invented.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.7 Creating Products That Deliver Value_
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