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Which of these is named as part of the logistical coordination a rollout requires?
ARecruiting a fresh moderator to run more focus groups
BInventorying spare parts and training service personnel
CRe-running the screening step against long-range strategy
DCutting the price of the product below its cost to produce
Answer & Solution
Correct answer: B. Inventorying spare parts and training service personnel
1. Rollout requires a lot of logistical coordination across the divisions of a company.
2. Sales training sessions must be scheduled and spare parts inventoried.
3. Service personnel must be trained and advertising and promotion campaigns readied.
4. Wholesalers and retailers must also be informed about the new item.
5. Focus groups belong to the idea generation step, long before rollout.
6. Screening is complete by this stage and pricing below cost is a separate tactic altogether.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.7 Creating Products That Deliver Value_
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