Home › BBA Marketing › Marketing › Creating Products and Pricing Strategies › What is the market introduction of a product tha…
What is the market introduction of a product that has passed test-marketing called?
AIt is called the screening of that new product
BIt is called the prototype of that new product
CIt is called the rollout of that new product
DIt is called the concept of that new product
Answer & Solution
Correct answer: C. It is called the rollout of that new product
1. A product that passes test-marketing is ready for market introduction.
2. That introduction is called rollout.
3. Rollout requires a great deal of logistical coordination across divisions.
4. Screening, prototype and concept all name earlier steps in the process.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.7 Creating Products That Deliver Value_
Related questions
Big data and analytics are used to provide consumers with which two things?Big data refers to which of the following?Database marketing is sometimes given which other name?What does the information in a marketing database help managers do?One-to-one marketing means creating what?What are shopbots?How does online technology help sellers rather than buyers?What effect has the internet had on pricing power?