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As prototype tests mature, which part of the communication strategy is developed?
AA logo and package wording, plus promotion themes
BA list of the wholesalers who will carry the product
CA schedule of the spare parts to hold in inventory
DA profit plan covering the first five years of sales
Answer & Solution
Correct answer: A. A logo and package wording, plus promotion themes
1. A communication strategy is developed as the marketing strategy and prototype tests mature.
2. A logo and package wording are created at this point.
3. Promotion themes are developed as part of the same communication strategy.
4. The product is then introduced to the sales force.
5. Choosing wholesalers is part of channel selection, which sits in the wider marketing strategy.
6. Spare parts inventory belongs to the introduction step and the profit plan is a financial document.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.7 Creating Products That Deliver Value_
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