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What does developing the new-product concept involve?
AChoosing the wholesalers who will stock the product
BTraining the sales force on how to sell the product
CRunning the product in one region before the rest
DCreating a prototype, testing it, and building strategy
Answer & Solution
Correct answer: D. Creating a prototype, testing it, and building strategy
1. Developing the concept has three parts that run together.
2. They are creating a prototype, testing that prototype and building the marketing strategy.
3. Building the marketing strategy means developing a test set of five Ps.
4. Sales force training and regional rollout belong to the introduction step instead.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.7 Creating Products That Deliver Value_
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