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Which rule governs brainstorming when new-product ideas are generated?
AEach idea must be costed before it is written down
BCriticism is avoided however odd an idea may seem
COnly managers above a certain grade may take part
DIdeas must be limited to the existing product line
Answer & Solution
Correct answer: B. Criticism is avoided however odd an idea may seem
1. In brainstorming, members think of as many ways to vary a product or solve a problem as possible.
2. Criticism is avoided no matter how ridiculous an idea seems at the time.
3. The emphasis falls on the sheer number of ideas produced.
4. Evaluation of those ideas is postponed to later steps of development.
5. Costing an idea before writing it down would be exactly the evaluation that is postponed.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.7 Creating Products That Deliver Value_
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