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How many participants make up a focus group?
ATwo to four participants led by a moderator
BFour to six participants led by a moderator
CTwenty to thirty led by a moderator
DEight to twelve participants led by a moderator
Answer & Solution
Correct answer: D. Eight to twelve participants led by a moderator
1. A focus group is a structured research technique used to develop new-product ideas.
2. It consists of eight to 12 participants led by a moderator.
3. The group holds an in-depth discussion on one particular topic or concept.
4. The smaller and much larger group sizes offered do not match that definition.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.7 Creating Products That Deliver Value_
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