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What is given as an example of a nonfinancial new-product goal?
ARecovering the investment made in three years or less
BEarning at least a 15 percent return on the investment
CUsing equipment or facilities that already exist
DWinning a larger market share than any rival firm
Answer & Solution
Correct answer: C. Using equipment or facilities that already exist
1. New-product goals are usually stated as financial objectives.
2. Recovering an investment in three years and earning a 15 percent return are both financial goals.
3. Nonfinancial goals may include using existing equipment or facilities.
4. Market share against rivals is not the example given for a nonfinancial goal.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.7 Creating Products That Deliver Value_
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