Home › BBA Marketing › Marketing › Creating Products and Pricing Strategies › How do accessories differ from installations?
How do accessories differ from installations?
AThey are expense items rather than capital products
BThey are cheaper and more standardized capital goods
CThey are raw materials with little or no processing
DThey are services used to support company operations
Answer & Solution
Correct answer: B. They are cheaper and more standardized capital goods
1. Accessories do not have the same long-run impact on a firm as installations do.
2. They are less expensive and more standardized than installations.
3. They remain capital products even so, which rules out calling them expense items.
4. Marketers of accessories rely on well-known brand names, advertising and personal selling.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.6 What Is a Product?_
Related questions
Big data and analytics are used to provide consumers with which two things?Big data refers to which of the following?Database marketing is sometimes given which other name?What does the information in a marketing database help managers do?One-to-one marketing means creating what?What are shopbots?How does online technology help sellers rather than buyers?What effect has the internet had on pricing power?