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Why is the distribution of specialty products often limited to one or two sellers in a region?
ABecause the law limits how many outlets may stock them
BBecause buyers will search long and hard to find them
CBecause they must be sold within days of being made
DBecause they are bought routinely with no planning
Answer & Solution
Correct answer: B. Because buyers will search long and hard to find them
1. Specialty products are items for which consumers search long and hard.
2. Buyers of such items refuse to accept substitutes.
3. Because buyers will spend that much time and effort, wide distribution is unnecessary.
4. Distribution is therefore often limited to one or two sellers in a given region.
5. No law caps the number of outlets, and specialty goods are not perishable by definition.
6. Routine purchase with no planning describes convenience products instead.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.6 What Is a Product?_
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