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Soft drinks, bread and milk are examples of which product class?
ASpecialty products, needing maximum buyer effort
BShopping products, needing considerable effort
CUnsought products, needing no effort at all
DConvenience products, needing minimum effort
Answer & Solution
Correct answer: D. Convenience products, needing minimum effort
1. Convenience products are relatively inexpensive items that require little shopping effort.
2. Soft drinks, candy bars, milk, bread and small hardware items are the named examples.
3. Consumers buy them routinely without much planning.
4. Being low-effort purchases rules out the shopping and specialty classes.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.6 What Is a Product?_
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