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Which description fits an unsought product?
AAn item bought after long comparison between stores
BAn item bought routinely with very little planning
CAn item the buyer does not plan or actively seek
DAn item for which no substitute will be accepted
Answer & Solution
Correct answer: C. An item the buyer does not plan or actively seek
1. An unsought product is unplanned by the potential buyer.
2. It may also be a known product that the buyer does not actively seek.
3. Life insurance, burial plots and funeral services are examples.
4. The other three descriptions match shopping, convenience and specialty products in turn.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.6 What Is a Product?_
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