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What are the four categories of consumer products based on buying effort?
ACapital, expense, component and raw material products
BUnsought, convenience, shopping and specialty products
CDurable, nondurable, industrial and service products
DDemographic, geographic, benefit and volume products
Answer & Solution
Correct answer: B. Unsought, convenience, shopping and specialty products
1. Consumer products can be classified by how much effort a buyer will spend to get them.
2. The four categories are unsought, convenience, shopping and specialty products.
3. Effort rises from none for unsought items to maximum for specialty items.
4. The first option lists business product classes and the fourth lists forms of segmentation.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.6 What Is a Product?_
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