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Packaging and warranties are examples of which kind of product attribute?
AIntangible attributes, such as the image of a brand
BSymbolic attributes, such as the status a brand gives
CRelational attributes, such as trust in the provider
DTangible attributes, which can be seen and handled
Answer & Solution
Correct answer: D. Tangible attributes, which can be seen and handled
1. Product attributes divide into tangible and intangible.
2. Packaging and warranties are named among the tangible attributes.
3. Intangible attributes are symbolic, such as brand image or the depth of a service relationship.
4. Buyers weigh both kinds before deciding which product to buy.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.6 What Is a Product?_
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