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What defines observation research?
AActions are monitored without direct interaction
BRespondents answer a structured set of questions
COne variable is changed to see the effect on sales
DData already published elsewhere is reused by a firm
Answer & Solution
Correct answer: A. Actions are monitored without direct interaction
1. Observation research monitors what respondents do without direct interaction.
2. Its fastest growing form uses cash registers with scanners that read bar-coded tags.
3. Survey research instead gathers answers from respondents through a questionnaire.
4. Changing a variable to watch the effect on sales describes an experiment.
5. Reusing published data is the use of secondary data rather than a primary method.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.5 Market Segmentation_
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