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What are the three basic research methods for gathering primary data?
ASurvey, secondary data and the focus group session
BObservation, brainstorming and the test market run
CExperiment, census data and the customer database
DSurvey, observation and the controlled experiment
Answer & Solution
Correct answer: D. Survey, observation and the controlled experiment
1. Primary data is data the organization gathers and analyzes itself.
2. Three basic methods gather it, namely survey, observation and experiment.
3. Secondary data is data already developed and published by another entity, so it is not a method.
4. Brainstorming and test marketing belong to new-product development rather than to data gathering.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.5 Market Segmentation_
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