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Psychographic segmentation groups a market by what?
APersonality or lifestyle of the people in it
BAge and income of the people who make it up
CAmount of the product that each buyer uses
DRegion of the country where buyers live in
Answer & Solution
Correct answer: A. Personality or lifestyle of the people in it
1. Psychographic segmentation splits a market by personality or lifestyle.
2. People with common activities, interests and opinions are grouped together.
3. Each group is then given a lifestyle name that guides the marketing message.
4. Age and income are demographic, use amount is volume and region is geographic.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.5 Market Segmentation_
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