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Geographic segmentation divides a market by which variables?
AAge, education, gender, income and household size
BLifestyle, personality, interests, values, attitudes
CRegion, city size, market density and the climate
DLight, moderate and heavy amounts of product use
Answer & Solution
Correct answer: C. Region, city size, market density and the climate
1. Geographic segmentation splits a market by region of the country and by city or county size.
2. It also splits by market density and by climate.
3. Firms use it to meet regional preferences and buying habits.
4. The first option is demographic, the second psychographic and the fourth volume segmentation.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.5 Market Segmentation_
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