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Why is demographic segmentation the most commonly used form?
ADemographic information is easy to obtain
BDemographic data reveals the most about buyers
CDemographic data is the cheapest kind to collect
DDemographic groups never change over the years
Answer & Solution
Correct answer: A. Demographic information is easy to obtain
1. Demographic segmentation uses age, education, gender, income and household size.
2. It is the most common form because demographic information is easy to obtain.
3. Ease of access is the reason given, which is not the same as being the most revealing.
4. Demographic data in fact reveals less about buyers than psychographic data does.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.5 Market Segmentation_
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