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Why do business sales tend to be made directly to the buyer?
ABecause business buyers refuse to deal with any agent
BBecause they involve large quantities or custom items
CBecause the law bans intermediaries in business sales
DBecause business buyers are spread across many towns
Answer & Solution
Correct answer: B. Because they involve large quantities or custom items
1. Business sales frequently involve large quantities or custom-made items such as heavy machinery.
2. Both features make a direct sale between producer and buyer the practical route.
3. Consumer goods are more likely to be sold through wholesalers and retailers instead.
4. There is no legal ban on intermediaries in business markets.
5. Business buyers are in fact geographically concentrated, so dispersion is not the reason.
6. Refusal to deal with agents is not the stated cause either.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.4 Buyer Behavior_
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