What is the major difference between the business and the consumer purchase decision process?

1. The business steps are need recognition, setting specifications, information search, evaluation, purchase and post-purchase evaluation. 2. The consumer steps are similar but contain no specification-setting stage. 3. The major difference is that businesses decide beforehand exactly what is needed. 4. Only then do they seek information about products that meet those specifications. 5. This ordering makes the purchase more likely to satisfy the whole organization and so reduces risk. 6. Businesses do search for information and do evaluate afterwards, so the first two options are false. _Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.4 Buyer Behavior_