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What makes psychological influences different from the other three influences on consumer behavior?
AThey can be affected by the environment of the moment
BThey are fixed at birth and never change over a life
CThey apply only to business buyers and not consumers
DThey are set by the laws of the country of purchase
Answer & Solution
Correct answer: A. They can be affected by the environment of the moment
1. Psychological influences include perception, beliefs and attitudes.
2. Unlike the other three influences, they can be affected by the environment of a person.
3. That is because they are applied on specific occasions rather than held fixed.
4. The same person perceives stimuli differently in a lecture, among friends or at home.
5. Individual influences such as gender are the stable ones, so nothing here is fixed at birth.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.4 Buyer Behavior_
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