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Culture is defined as the set of what?
ALaws and rules that a government writes for its people
BGoods and services a household is able to buy in a year
CValues, ideas, attitudes and symbols shaping behavior
DGroups a person belongs to that shape what he buys
Answer & Solution
Correct answer: C. Values, ideas, attitudes and symbols shaping behavior
1. Culture is the set of values, ideas, attitudes and symbols created to shape human behavior.
2. It shows up in the art, food, clothing, architecture and language of a group.
3. Culture is social in nature, since human interaction creates values and prescribes behavior.
4. Laws are only one place where cultural expectations get written down.
5. The groups that influence a buyer are reference groups, which is a separate idea.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.4 Buyer Behavior_
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