Home › BBA Marketing › Marketing › Creating Products and Pricing Strategies › Trade shows, catalogs, contests, coupons and spe…
Trade shows, catalogs, contests, coupons and special offers are examples of what?
ASales promotion, a direct incentive to buy at once
BPublic relations, which builds the company image
CPersonal selling, done face to face by the seller
DPlace strategy, which moves goods to the buyer
Answer & Solution
Correct answer: A. Sales promotion, a direct incentive to buy at once
1. Sales promotion directly stimulates sales.
2. It includes trade shows, catalogs, contests, games, premiums, coupons and special offers.
3. It works as a direct incentive for the customer to buy the product immediately.
4. Public relations builds image over time and does not push an immediate purchase.
5. Personal selling is done by a salesperson, and place strategy is about distribution.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.3 Developing a Marketing Mix_
Related questions
Big data and analytics are used to provide consumers with which two things?Big data refers to which of the following?Database marketing is sometimes given which other name?What does the information in a marketing database help managers do?One-to-one marketing means creating what?What are shopbots?How does online technology help sellers rather than buyers?What effect has the internet had on pricing power?