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Public relations work requires a great deal of effort and relationship building in order to achieve what?
AImmediate sales of the product to the target market
BA lower price for the raw materials the firm buys
CA larger discount from the wholesalers it supplies
DThe goodwill and networking that lift a firm image
Answer & Solution
Correct answer: D. The goodwill and networking that lift a firm image
1. Public relations is used to create a good image of a company and its products.
2. Its tools include publicity, crisis management strategy and in-house communication to employees.
3. Effort and relationship building produce the ongoing goodwill and networking that enhance the image.
4. Sales promotion, not public relations, is the tool that stimulates immediate sales.
5. Input prices and trade discounts are purchasing matters rather than promotion outcomes.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.3 Developing a Marketing Mix_
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