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Which set of elements makes up the promotional mix?
AProduct, price, place, promotion and people at work
BSurvey, observation, experiment, panel and interview
CSelling, advertising, publicity, sales promotion, media
DInstallations, accessories, parts, materials, supplies
Answer & Solution
Correct answer: C. Selling, advertising, publicity, sales promotion, media
1. Promotion strategy covers personal selling and traditional advertising.
2. It also covers public relations, sales promotion, social media and e-commerce.
3. Those elements together are called the promotional mix.
4. Each element is coordinated with the others to create a promotional blend.
5. The first option lists the marketing mix, the second lists research methods and the fourth lists business products.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.3 Developing a Marketing Mix_
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