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Place strategy is best described as creating what?
AThe advertising message that reaches the final buyer
BThe channel by which a product flows to the consumer
CThe physical design of the product that is being sold
DThe price at which the product is offered for sale
Answer & Solution
Correct answer: B. The channel by which a product flows to the consumer
1. Place strategy is also called distribution strategy.
2. It means creating the channel by which a product flows from producer to consumer.
3. It covers physical location, inventory and control systems, transport and web presence.
4. Advertising sits under promotion, design under product and price under pricing strategy.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.3 Developing a Marketing Mix_
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