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Engineering, accounting and consultancy are grouped as which kind of service?
AConsumer services, like lawn care and hair styling
BProfessional services, offered to other organizations
CConvenience services, bought with little planning
DIndustrial services, built into the final product
Answer & Solution
Correct answer: B. Professional services, offered to other organizations
1. Services divide into consumer services and professional services.
2. Consumer services include lawn care and hair styling.
3. Professional services include engineering, accounting and consultancy.
4. Convenience and industrial are product classifications rather than service classes.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.3 Developing a Marketing Mix_
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