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Goods are divided into which two groups?
ABusiness goods and consumer goods
BDurable goods and tangible goods
CBranded goods and generic goods
DImported goods and local goods
Answer & Solution
Correct answer: A. Business goods and consumer goods
1. Marketers use the word product for goods, services and even ideas.
2. Goods themselves split into business goods and consumer goods.
3. Business goods are further described as commercial or industrial.
4. Durability, branding and origin are other ways of describing goods, not this two-way split.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.3 Developing a Marketing Mix_
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