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Why is the marketing mix said to be only as good as its weakest part?
AThe mix is judged on the element that costs the most
BA poor strategy for one P can doom the whole offering
CThe five parts must each be handled by one manager
DOnly one part of the mix can be changed in a year
Answer & Solution
Correct answer: B. A poor strategy for one P can doom the whole offering
1. A strategy must be built for each of the five Ps and blended with the others.
2. An excellent product with a poor distribution system can still be doomed to failure.
3. An excellent product and distribution system paired with a wrong price fails as well.
4. So a single weak element drags down the whole mix, whatever the others achieve.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.3 Developing a Marketing Mix_
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