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What are the four types of competitive advantage?
ACost, price, service differentiation and niche
BCost, product differentiation, service and niche
CCost, product differentiation, quality and scale
DCost, brand differentiation, service and volume
Answer & Solution
Correct answer: B. Cost, product differentiation, service and niche
1. Four types of competitive advantage are recognized.
2. They are cost, product differentiation, service differentiation and niche.
3. Price is the outcome of a cost advantage rather than a type of advantage in its own right.
4. Quality, scale, brand and volume are not among the four named types.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.2 Creating a Marketing Strategy_
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