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Which of these is one of the six categories of environmental data that shape marketing decisions?
ADemographic forces, such as the ages of potential buyers
BAccounting forces, such as the method of depreciation
CLogistics forces, such as the size of the delivery fleet
DStaffing forces, such as the number of shifts per week
Answer & Solution
Correct answer: A. Demographic forces, such as the ages of potential buyers
1. Six categories of environmental data shape most marketing decisions.
2. They are cultural and social, demographic, economic, technological, political and legal, and competitive forces.
3. Demographic forces include changes in the ages of potential customers, birth and death rates and where groups live.
4. Accounting, logistics and staffing are internal management concerns and are not among the six.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.2 Creating a Marketing Strategy_
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