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The people element of the marketing mix is described as crucial to which part of a product?
AThe tangible parts, such as its physical build
BThe intangible parts, such as its service feel
CThe legal parts, such as its warranty and terms
DThe pricing parts, such as its discount ladder
Answer & Solution
Correct answer: B. The intangible parts, such as its service feel
1. People as a marketing element means using the employees of an organization to support its strategies.
2. Every product has both tangible and intangible aspects.
3. Employees are crucial to developing the intangible aspects, because service is delivered by people.
4. Physical build, warranty terms and discount ladders are handled by product and price decisions.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.2 Creating a Marketing Strategy_
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