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How does marketing differ from sales?
AMarketing sets the final price while sales sets the product design
BMarketing serves business buyers while sales serves consumers only
CMarketing happens after production while sales happens before it
DMarketing communicates value while sales sells the product itself
Answer & Solution
Correct answer: D. Marketing communicates value while sales sells the product itself
1. Sales means actually selling the products or services of a company to its customers.
2. Marketing means communicating the value of a product or service so that it sells.
3. Both are part of one company strategy, but they are two different things.
4. Neither one owns price or design alone, and neither is limited to one type of buyer.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.1 The Marketing Concept_
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