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Getting the right goods, services or ideas to the right people at the right place, time and price is known by which name?
AThe right principle of marketing strategy
BThe exchange rule of marketing strategy
CThe value ladder of marketing strategy
DThe demand curve of marketing strategy
Answer & Solution
Correct answer: A. The right principle of marketing strategy
1. Marketing is the process of getting the right goods, services or ideas to the right people at the right place, time and price.
2. It also covers the right promotion techniques and the right people to provide customer service.
3. This whole idea is called the right principle, and it is the basis of all marketing strategy.
4. Exchange, value and demand are separate ideas and none of them carries this name.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 11 "Creating Products and Pricing Strategies to Meet Customers' Needs", section 11.1 The Marketing Concept_
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