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How does the manufacturer's view of quality differ from the consumer's view?
AThe manufacturer measures how well it serves its purpose
BThe manufacturer measures conformance to set standards
CThe manufacturer measures the price paid by the buyer
DThe manufacturer measures the speed of the delivery
Answer & Solution
Correct answer: B. The manufacturer measures conformance to set standards
1. Quality can be judged from either end of the transaction, and the two ends measure it differently.
2. A consumer measures quality by how well a product serves its purpose.
3. A manufacturer measures it as the degree to which the product conforms to a set of predetermined standards.
4. The manufacturer's version can be checked on the factory floor, while the consumer's version can only be checked in use.
5. Option A states the consumer view, so it names the thing being contrasted rather than the answer.
6. Price and delivery speed are separate attributes of an offer and neither is a definition of quality.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 10 "Achieving World-Class Operations Management", section Putting Quality First_
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