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Why is a doctor's treatment plan given as an example of a customized service?
ABecause every patient receives an identical plan
BBecause the plan is produced in long, uninterrupted runs
CBecause the illness and circumstances of each patient differ
DBecause the plan is assembled from standard parts
Answer & Solution
Correct answer: C. Because the illness and circumstances of each patient differ
1. Customization means producing one unit at a time to the needs of one customer.
2. A doctor must consider the illness and the circumstances of each individual patient.
3. Only after weighing those does the doctor develop the treatment plan, which makes every plan unique.
4. Option A describes the opposite, since identical plans would be mass production rather than customization.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 10 "Achieving World-Class Operations Management", section Just for You: Customizing Goods_
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