A print shop handles newsletters, brochures, stationery, and reports, each varying in quantity, ink, and paper. Which type of production is this?

1. Start with what varies between one job and the next. 2. Here the quantity, the printing process, the binding, the ink color, and the paper all vary. 3. If everything varies, there is no common base being mass-produced first, so this is not mass customization. 4. Each job is produced one at a time to the specific requirements of one customer, which is the definition of customization. 5. Mass production requires uniform output, so option A contradicts the variation described. 6. A continuous process runs one high-volume item for days or weeks without shutdown, which no print shop of this kind could do. _Source: OpenStax Introduction to Business (CC BY 4.0), Ch 10 "Achieving World-Class Operations Management", section Just for You: Customizing Goods_