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In which approach are goods mass-produced up to a point and then tailored to individual customers?
APure customization of every single unit
BContinuous processing of standard parts
CFixed-position assembly of the product
DMass customization of the finished goods
Answer & Solution
Correct answer: D. Mass customization of the finished goods
1. Mass customization sits between the two extremes of mass production and full customization.
2. Goods are made using mass-production techniques, but only up to a point.
3. Beyond that point the product or service is custom-tailored to the needs or desires of individual customers.
4. In furniture, for example, the basic frames are identical while the leather is cut to the color and type each customer ordered.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 10 "Achieving World-Class Operations Management", section Just for You: Customizing Goods_
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