alleryStart learning →A brewer that owns a chain of pubs is an example of:
ABackward integration
BForward integration
CConglomerate growth
DMarket penetration
Answer & Solution
Correct answer: B. Forward integration
The pubs are a downstream sales outlet, so this is forward integration.
Keep practising Strategic Choices
Browse all Strategic Choices questions for CA Inter, or explore more Strategic Management topics.
Related questions
Differentiation relies on resources that rivals find:Companies cooperating unofficially to control prices form a:Which tasks are typically outsourced?Paying for the right to use another firm's technology is:Which arrangement grants a brand name and concept to a paying operator?A horizontal strategic alliance links firms that are:Unlike a joint venture, a strategic alliance does not:Partners in a strategic alliance generally remain: