alleryStart learning →A horizontal strategic alliance links firms that are:
ASuppliers and buyers
BIn the same business area
CIn unrelated industries
DGovernment bodies
Answer & Solution
Correct answer: B. In the same business area
Partners in the same business area, often former rivals, join to improve market power.
Keep practising Strategic Choices
Browse all Strategic Choices questions for CA Inter, or explore more Strategic Management topics.
Related questions
Differentiation relies on resources that rivals find:Companies cooperating unofficially to control prices form a:Which tasks are typically outsourced?Paying for the right to use another firm's technology is:Which arrangement grants a brand name and concept to a paying operator?Unlike a joint venture, a strategic alliance does not:Partners in a strategic alliance generally remain:A firm may form a joint venture to access a: